Thought leadership is a term that many of you will be familiar with. It seems that everywhere we look, someone is now promoting themselves as a thought leader in their particular sector.

As long as there have been experts in anything, there have been thought leaders. And more recently, the concept of thought leadership has increased in importance – especially with the growth of content marketing. There’s a great examination of how these two ideas work together, here. Today, attempting to become a thought leader in a particular area is now recognised as a valid strategy for building your own personal or business brand.

Read the full article here.